What's wrong with DIY web copy?

So why should you hire a professional copywriter to write your website copy? Why can’t you just do it yourself? After all, you know how to write. You are perfectly capable of typing. And you can use the spell checker to make sure the text is error-free.

But professionally written copy does much more than meets the eye.

Copy is your company's voice: when customers and prospects read your web copy, it's the next best thing to talking face to face. So it has to be easy to understand, free from jargon, and written in a tone and style that suits your audience, and reflects your brand.

Copy is your salesperson: your web copy has to actively sell your products and services. Otherwise your site is just taking up dead space on the world wide web.

SEO copy is a promotional tool: Your customers are searching for you online. Search engine optimised (SEO) copy can help your site appear on the first page of search results for specific phrases, getting you more business.

Imagine buying a website without professional web copy as being much like like buying a new car without an engine. Sure, it looks great. But it's not going to get you very far, at least not without a lot of effort! Consider Optimal Copy's web copy as being like a V8 for your shiny new website. It's the engine that drives your site, and gets you the results you want.

So why use Optimal Copy, and not another copywriter?

Because, unlike most copywriters, we really understand selling in the online world.

Most 'general' copywriters, whose backgrounds are in offline copy for brochures, advertisements and the like, will tell you they can write online copy. But do they really understand the differences between online and offline copy? Most of them don’t, or they simply don't consider it their job. They'd rather leave search engine optimisation (SEO) up to the SEO experts.

Because we’ve trained and worked in the fields of online marketing and search engine optimisation, as well as traditional copywriting, we do understand the differences. Which is why do our own keyword research, to determine which words to us to deliver you the most targeted web traffic. And we include important behind-the-scenes text and formatting in your web copy, that can massively affect your search engine rankings.

That’s why, when you choose Optimal Copy for your SEO copywriting, you’ll get probably the most comprehensive web copy service available in NZ.

And you have our 'Two Thumbs Up' guarantee

We're so sure you'll love our work, we guarantee it. And not just any guarantee. Everything written by Optimal Copy is covered by our unique 'Two Thumbs Up' guarantee.

That means, if you don't think the copy you receive is worth two thumbs up, then our work simply isn't finished. We're glad to say that most of our clients love what we write, but occasionally there may be something that you're just not totally happy with. And in that case, we'll keep working on it until you're completely satisfied, at no extra cost.

* This guarantee is subject to our Terms of Business, which is available on request.