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- BA (Hons) Publishing, The Robert Gordon University, UK
- Postgraduate Diploma in Direct & Interactive Marketing, The Institute for Direct Marketing, UK
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Who We Are About Optimal Copy: Your Web Copywriters & SEO Specialists |
Optimal Copy is an Auckland-based company specialising in copywriting and online marketing. The company is owned and operated by Helen Horrocks, a copywriter and online marketing expert with four years international marketing experience. |
Owner & operator Helen Horrocks has 4 years international marketing experience |
Our People The majority of our copy is written by Helen herself, although we do rely on an extensive network of professionals for help with larger or more complex projects. We have strong links with experts in the fields of marketing, web design, photography, graphic design, signwriting and many other industries, so we're always happy to help you with any project, no matter how small or large. About Helen Horrocks Owner and operator Helen Horrocks has been in love with words from an early age. A self-confessed 'grammar fascist', she fell into copywriting accidentally, after enthusiastically taking a red pen to an experienced copywriter's work, only to find out that normal linguistic rules and conventions did not necessarily apply. Helen's interest in online marketing came slightly later, when she embraced her 'inner geek', and decided she quite liked web analytics, HTML and SEO. |
She has since trained under award-winning copywriters, online marketing experts and with various marketing industry associations. It is Helen's ability to combine skills from both traditional copywriting and online marketing that make her such an effective web copy writer. Helen's work is also backed up by her qualifications, including: |
The Latest Marketing Knowledge Helen regularly attends courses and reads extensively about both copywriting and online marketing, as part of her commitment to Continuing Professional Development. She also regularly attends industry events and conferences, where she keeps up to date with developments in industry knowledge and best practice from respected marketing experts from across the globe. |
The Clients We have worked on website copy and search engine optimisation strategies for businesses across a variety of industries in New Zealand, Australia and the UK, so we have a deep understanding of the principles of selling online. Our background in direct and online marketing has made us very results-driven, and we always strive to achieve the best results for our clients. Read what some of our clients have said about us >> |
Helen regularly attends marketing training courses |
Engage | Persuade | Convert |
Optimal Copy are based in Auckland, New Zealand, and specialise in customer-centric, keyword rich website copy and SEO copywriting. We also offer a range of complementary services, including general copywriting for all your marketing and business needs, online marketing consultancy, advice on web design and internet marketing, online PR services, and more. |
Optimal Copy 2009. 3A/38 Liverpool Street, Auckland 1010, NZ, or PO Box 192, Paihia 0247, NZ. Tel: +64 (0) 211 583 199. Email: helen@optimalcopy.co.nz |
Call us today on 0211 583 199 |
"fresh, original copy that connects with the reader and attracts the spiders to get natural rankings up" - Mel Henson, Words That Sell |
Help & Information About Us Testimonials Guarantee |
"Helen is a delight to work with and very knowledgeable" |
Cory Naylor Fusion Graphics |
When she's not writing or brushing up on the latest developments in SEO, Helen can usually be found out in the Waitemata sailing, trying her hardest to catch snapper in the Bay of Islands, or just chilling out with a book in the sun. |