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- Google Webmaster Help - anything and everything to do with optimising your site for Google.
- Google Blog - keep up to date with developments at Google and watch videos from Google employees.
- SEOBook - home of the handy SEO Toolbar - an SEO add-on for your web browser.
- Spidertest - a quick check to see if your website can be easily crawled by search engine spiders.
- Dead Links - this tool will quickly tell you if there are any broken links on your site.
- Speed Check - see how fast your website loads on modems of different speeds - you might be surprised!
- PR Checker - check the Google PageRank score for your website - this is a measure of the number and quality of links coming into your site.
- W3 Schools - great resource for webmasters with coding help, tutorials and try-it-yourself editors.
- Dina Giolotto's Ezine Articles - a wealth of articles on copywriting and online marketing.
- Cocktail Recipe Index - because every week has its Friday!
- Commonsense Direct Marketing, by Drayton Bird. Quite possibly the best marketing book ever written.
- Search Engine Visibility, by Shari Thurow. Incredibly easy-to-grasp introduction to SEO.
- Ogilvy on Advertising, by David Ogilvy. A classic text by the master of persuasion.
- The Big Red Fez, by Seth Godin. Short, readable book on how to make any website better.
- Don't Make Me Think! by Steve Krug. Will have you screaming, "Now why didn't I think of that??!"
- Web Copy That Sells, by Maria Veloso. Focuses on getting website visitors to act through persuasive copy.
- Prioritising Website Usability, by Jakob Nielsen. Detailed book from the leading expert on website usability.
- How To Write Sales Letters That Sell, by Drayton Bird. Another superb book from one of the marketing world's best.
- The 4 Hour Work Week, by Timothy Ferriss. How to do less and earn more. Need I say more?
- Three Ways to Capsize a Boat, by Chris Stewart. A beautiful little autobiographical novel about messing around in boats.
- SEO Glossary A guide through the SEO jargon maze
- Don't make me think! Why conventional website layouts work best
- You've Got 3 Seconds and I'm Out of Here! 3 things your site must do in those crucial first few seconds
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Web Copy, SEO & Copywriting Resources Optimal Copy's top books, articles and websites |
We're always trawling the web and reading books and articles to keep up to date with developments in SEO, online marketing and copywriting. That's how we can always bring you the latest industry knowledge and marketing techniques to help you get the most out of your website. But we don't want to keep it all to ourselves! So here are the best of the best websites, books, articles and resources we've found on our travels. Enjoy! |
Sit back, relax, and let us bring you the best copywriting and seo resources from across the web. |
Our Top Ten Websites |
Commonsense Direct Marketing by Drayton Bird. Possibly the best marketing book ever written? |
Our Top Ten Books |
Optimal Copy's Hints, Tips, Free Web Articles & More |
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Optimal Copy are based in Auckland, New Zealand, and specialise in customer-centric, keyword rich website copy and SEO copywriting. We also offer a range of complementary services, including general copywriting for all your marketing and business needs, online marketing consultancy, advice on web design and internet marketing, online PR services, and more. |
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